I used to be a beauty blogger. Yes, for a long time, I had a blog and a YouTube channel dedicated to sharing my healthy hair journey. It started off as a way to share tips for caring for relaxed hair, and then I transitioned to natural hair. It was definitely a passion project. I still write about beauty, but now, instead of maintaining my own beauty blog, I earn an income by writing blog posts for beauty brands as a freelance writer instead of as an influencer.
Most people think that the only way to blog about beauty is to start your own blog. The most well known way to write for beauty brands is to do “sponsored posts” where you write posts on your own blog or on your social media sites in exchange for a fee or free products.
But, there are actually established blogs, brands, and businesses that are looking for writers. So, you don’t even have to have your own blog to write for beauty brands. If you want to write for brands, you can join freelance writing sites like Upwork and simply set up a profile and start pitching for jobs.
The jobs on Upwork are paid jobs. That means that if you are hired for a project, you will be paid an agreed rate per hour, per project, or per project milestone for your work. I recently watched a video where a freelance writer said that you can’t control your rate on Upwork, but that’s not true. You can set your rate when you pitch for jobs.
When I first started writing on Upwork, I pitched for jobs writing all types of content. I was pretty much just trying to get hired. But, I quickly realized that I needed to develop a niche in order to get booked for jobs. Since I had experience with beauty products and beauty blogging, I developed my niche as a beauty blogger and freelance writer.
I started out making a very small amount per article, but over time I slowly increased my rate. Recently, I started branching out beyond just writing blog posts and articles. I worked on an ad campaign for an international beauty brand, and I got paid a great rate that allowed me to invest more money back into my business.
If you have a passion for writing about beauty, fashion, or any other topic, there is probably a company that needs your talent. You can join freelancing websites like Upwork, or you can check out online job boards where people are looking for writers.
If you do have a blog, start thinking of it as a part of your writing portfolio. Polish your website and social media branding, so that companies will see that you have an established online presence. You don’t have to have a lot of followers to be a freelance writer, but you do want to have an established online presence if you plan to work online.
I enjoy sharing my passion for beauty topics without having to actually talk about my own hair care and beauty journey online every day. Over time, beauty blogging is also a very profitable niche.
I have written about a variety of beauty related topics. I have written product reviews and descriptions for companies. Some of my favorite articles to write are “how to” articles where I explain how to use a specific product, or how to practice healthy hair to grow and strengthen hair.
Right now, I’m helping a beauty brand create content for its website and build up organic traffic on their blog. I have to write reader-friendly articles that are also optimized for search engines (SEO). Businesses are willing to pay me to help with writing blogs, articles, and ads to gain more customers, which in turn increases their profits.
It’s a win-win. The company employees can focus on other aspects of the business, while I take care of writing. As both a beauty enthusiast and a former beauty blogger, I know how to write articles and blog posts that attract beauty buyers.
When I started writing for businesses, I had to shift my focus from talking about my personal experience to writing in a way that the company’s target consumer could relate to. This shift took some time. If you plan to be a freelance writer, you have to learn how to write (or copy write) in the company’s “voice” instead of your own. You also have to shift your mindset to “work mode” by pitching yourself, negotiating, and meeting deadlines.
If you want to write and blog as a hobby, or if you want your name to be on the posts, you should consider writing for established blogs that will publish articles under your name. Consider the websites and blogs that you frequently visit. Go to those sites, and see if they have a section for “submissions” under their about page or a similar section on the site.
Most blogs are in constant need of new content. They will accept submissions if you pitch an idea or submit an article. Be advised that not all blogs that accept submissions pay for them. They might publish your article without paying you a fee. Be careful to read the terms before submitting your work, and only work with a blog if you agree with the terms.
Besides writing, there are so many ways to share your creativity online. Online marketplaces like Creative Market and Etsy are two of my favorite sites to look for digital goods made by creatives and small business people.
If writing isn’t your strength, look for other types of creative projects that you can do online to fulfill your need to create, and to earn an income online.
Although being an influencer and having lots of followers seems to be really glamorous, it isn’t always lucrative. It also isn’t the only way to earn an income online, or to create content for beauty brands.
My ultimate goal is to be a book writer. But, freelance writing and blogging are great ways to keep me in the habit of writing regularly and earn an income while doing so. This blog also provides me with a way to share my blogging experiences and writing tips with other creatives.
If you have always wanted to be a writer, the best way to start is just to write. Whether you write on your own blog, whether you write a book, or whether you write for other businesses and brands, writing is a great outlet that can help you earn an extra income and fulfill your creative needs.