These last few weeks have definitely been a challenge for me as I worked full-time and relaunched my blog. It takes a lot of time, energy, and dedication to keep up full-time work and being an online content creator.
In addition to working full-time and blogging, I also work as a freelance writer. I have not been taking on as many writing jobs as I usually do, or pitching for new jobs in the last month because I was working on my blog.
For those who don’t know much about my background, I work full-time as an employment law attorney. It’s a pretty demanding job that keeps me on my toes. I have to be fully focused on my work during the day, and I feel drained when I get off of work and I usually just want to crash!
Instead, most evenings, I work on my blog and my online business.
if your ultimate goal is to be a full-time creator or entrepreneur, more than likely you have to work up to that goal. There will be at least some time during your creative career where you will have to work and build up your online brand at the same time.
Although it can be tiring to work full-time and blog, it is worth putting in the work to establish a place on the internet that’s all mine, a place where I can share my perspectives and provide value to people who want to learn more about pursuing their passions and creating content online.
There have been times when I was so focused on work that I put my desire to create content on the backburner, but I don’t want to do that anymore. Instead, I’m learning ways to push through the exhaustion from working and blogging. I’d like to share a few of the ways that I stay motivated.
Begin With the End in Mind
What is your ultimate goal? Why do you bother to blog? Are you documenting a part of your life? Are you creating an online resource for people? Are you displaying your art so you can sell more of it? In order to stay motivated as a blogger, you have to begin with the end in mind.
I’m a believer in visualizing the end goal in order to make it happen. For this blog, for example, I visualize it becoming the top resource on the internet for women who want to transition from traditional career jobs to creative careers and entrepreneurship.
That’s a BIG GOAL, that’s going to take a while to achieve, but having an end goal in mind helps me stay motivated each time I create more content.
If you don’t already have one, grab a notebook and make it your goal book. Write down that big, audacious goal that you have in mind for your blog. Keep this goal in mind each time you sit down to create content. Read it each day until you make it happen.
Set Small Goals
I have to set small goals each week, and sometimes each day in order to stay focused. It can be overwhelming to work and try to achieve a big goal like a product launch everyday, so instead you can break your big goal down into smaller, more manageable goals.
My small goal for this week, for example, is finish my free monetization guide, send it out to my newsletter subscribers, and set it up as an opt-in for new subscribers to my blog. Completing the small goal of creating this resource will get me one step closer to achieving my big goal.
Your small goal can be something like posting three times on Instagram in one week, or creating one new blog post or video. It can be writing 1000 words towards your book, or completing a design.
These small goals can give you a sense of accomplishment, especially if you don’t have a lot of time to carve out each week to devote to your blog.
The reality is that if you want to have enough time to work your day job and blog, you will have to cut some things out of your life. I’m not willing to cut out time with my family and self-care, so I eliminate things that (for me) are distractions.
I recently shared that I don’t want television anymore, and that has given me back many hours that I can now spend working on my blog and business. I don’t go out during the week, and cut out insignificant social events.
Your lifestyle may be totally different from mine, so you have to determine what things are “distractions” to you. If you enjoy watching TV, then do so. But, don’t spend hours watching mindless television. Instead, make time to watch your favorite show, then cut the TV off and focus on your blog.
Better yet, DVR/record your favorite show and make it a “reward” for yourself to enjoy only AFTER you’ve completed the work that you need to do on your own brand.
Are there chores you can cut or outsource? Can you eliminate social gatherings that aren’t contributing to your goal? Can you spend less time scrolling on social media?
When you eliminate distractions, you’ll have more time to focus on your blog and you’ll be able to devote more time to your blog. Remember, the time sacrifice isn’t forever. As you accomplish each of your goals, you can make adjustments to the time that you devote to your blog.
Connect With Other Bloggers
I only know a couple of people in real life who know or care about blogging and online business. They work also, so we rarely have time to connect. But, it’s important to connect with other bloggers in order to stay motivated.
The main way that I connect with other bloggers is through Facebook. To be perfectly honest, I’m not crazy about Facebook these days. It can easily become a time waster, and I tend to get sucked into online debates. I try my best not to just scroll my timeline, and instead to check my groups, interact in them, and log off.
Connecting with other bloggers will create networking opportunities, it will help you get ideas and inspiration, and it will remind you that you’re not alone.
I’m in one group right now that’s related to a course I’m taking on blogging with a full-time job, and I can share my gripes and concerns with other people who are going through the same challenges.
I also like helping new bloggers by answering questions. I’ve noticed that people often scroll past basic questions about WordPress and blogging, but I stop to answer those questions to help other bloggers.
Celebrate Your Success
When you work full-time and blog, your progress may be slow and steady, but you will make progress over time if you stick with it. You don’t have to wait until you have thousands of views and email subscribers to celebrate your success.
You can start celebrating your small wins. I have email notifications turned on for each new email subscriber. I get excited about each person who subscribes to my YouTube channel or newsletter. I enjoy getting comments on my YouTube videos about how my content was helpful.
Each interaction with a reader or a viewer is a “win” for me.
I also celebrate achieving my small goals. It gives me a sense of accomplishment, and I know I’m fulfilling my purpose, which is helping people pursue their creative passions.
Remember, that if you are taking the time to blog and grow your brand, you are taking a big step towards achieving your dreams that most people never do.
Take Care of Yourself
As I write this right now, it’s 1:33am. I worked all day, took a nap, woke up and completed some chores, and got to work on my blog. As much as I want to go straight from my day job to working on my blog, sometimes I need to rest first, and practice self-care.
For me, that means taking a nap when I’m tired. I’m working on establishing a better schedule so that I can go to bed at a reasonable time and wake up earlier. But, for now, I can only do the best that I can.
As you grow in your blogging journey, don’t be too hard on yourself. Don’t forget to celebrate your wins, take care of yourself, and keep working on achieving your big goals.
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